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Uniqlo USA
Heuristic Evaluation (Spec)
An evaluation of the Uniqlo USA website using Nielsen's Usability Heuristics.
Design Process
1. Discover: researched insights from users of current site iteration on TrustPilot & Reddit
2. Define: reviewed site to identify user pain points, then completed a design sprint to ideate
3. Design: designed solutions that maintained the brand's identity and site structure while improving user experience
My process is documented below through the embedded Figma frames.
Please feel free to follow this link to the Figma file (opens in new window).
Design Sprint
Audit & Solutions
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