Prototype for the Planet
Collaborative Design Challenge
I participated in the Prototype for the Planet designation, where I worked on a team of four to develop a prototype for Borderlands Restoration Network.
The Challenge
Increase donations and community engagement/volunteers through BRN's web presence.
Solution
My team chose to re-design the organization's landing page.
The strategy to amplify their digital presence was to simplify the existing layout to reduce cognitive load on users and incorporate engaging video content at the top of the page.
Our team wanted to help users find specific pages more quickly through improved information architecture in the main navigation. We removed redundant categories and tailored page titles to align with user expectations.
Additionally, we connected their three separate websites using the navigation, offering users multiple ways to connect with their mission.
The goal of increased donations was addressed through a standout CTA message in bright yellow, as well as modified the existing "Donate now!" and "Volunteer!" buttons in the same eye-catching yellow.